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Five Expensive Lessons I Learned the Hard Way

Let's get real for a second. Everyone in this industry is out here posting their wins. The bookings, the revenue milestones, the glam shots from their best corporate activations. Nobody is posting about their 2 a.m. regrets.

This episode is the one I almost didn't record. Because talking about your biggest mistakes out loud is uncomfortable. But when I stepped into the coaching world, I made a promise that I would share the good and the bad. And today, I'm keeping that promise.

I'm pulling back the curtain on the five most expensive mistakes I've made in this business. Not the "oops, I forgot to reply to an email" kind of mistakes. I'm talking about the ones that cost me real money, real sleep, and honestly, my confidence, for a while.

The reason I'm sharing this? I didn't have a mentor when I made these mistakes. I was figuring it out completely on my own. If I can save you even one of these lessons, this episode is worth every uncomfortable minute it took me to record it.

What you'll learn in this episode:

  • Why the post-COVID booking explosion led to one of my most painful and expensive hiring mistakes and what I wish someone had told me before I filled those seats
  • The "steal of a deal" warehouse lease that wasn't and all the hidden costs that came with 10,000 square feet of beautiful bad decisions
  • Why your bank account balance is lying to you, and the financial habit that changed everything once I finally learned it
  • The real cost of buying too many booths, and why fewer options actually helped us scale faster
  • Why I waited until seven figures to invest in coaching and why that was the worst possible time to finally ask for help

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