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How to Run Your Business in One Hour a Day

If you're still manually chasing leads at 11 PM, copying and pasting the same email for the fifteenth time this week, or worse, forgetting to send invoices because you're just too busy, this episode might be worth half a million dollars to you. No exaggeration.

Catalina gets brutally honest about the single system that saved her over $500,000 in staffing costs over the past decade. And it's not sexy. It's not a secret pricing hack or a viral marketing strategy. It's a CRM system, used the right way.

Back in 2014, Catalina was drowning in her first six-figure year, managing everything from a personal Gmail account and a Google spreadsheet. Leads mixed with spam. Follow-ups lived in her phone reminders. Invoices got forgotten. It was absolute chaos. Then she discovered what a properly set up CRM could actually do, and everything changed. She went from working through lunch breaks and weekends to managing her entire business in one hour a day.

But here's what most booth owners get wrong: they either buy the cheapest CRM they can find and wonder why it doesn't work, or they invest in a good one and only use 10% of its features. Both mistakes cost you time, money, and sanity.

In this episode, Catalina breaks down exactly what your CRM should be doing for you (spoiler: way more than storing contacts), the five workflows you need to automate right now, and why "I'll set it up later" is costing you thousands every single month you wait.

What You'll Learn:

  • Why the "cheap CRM" is actually the most expensive choice you'll make
  • The exact five workflows that save Catalina hours every single week
  • How to make your CRM replace an entire admin employee
  • Why most booth owners only use 10% of their CRM's power (and how to fix it)
  • The real cost of waiting to automate your business
  • What to look for when choosing a CRM that can actually grow with you
  • How automation creates the foundation for a business that doesn't need you 24/7

Your Next Steps: