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If I Wanted to Grow a $100K Photo Booth Business to $250K, Here's What I'd Do

Somewhere around $100,000, something strange happens to a photo booth business.

You finally hit the number you chased for years. Then you look around and you're more tired than you were at $40,000. More events, more emails, a helper or two who kind of work out, and a take-home that looks almost exactly like it did two years ago.

I know that stage well. When my business was around $100K, I was still working a full-time job, running the booth company on nights and weekends, and I was every single role in it. So when someone asks me how to get from $100K to $250K, I start with the math, because the math is what makes the ceiling feel real, and it's also what gets you through it.

In this episode I walk through the five moves I'd make if I were sitting at $100K right now and wanted to be at $250K, in the order I'd make them. The order matters more than the moves. I also tell you what I actually did when I made this jump myself, including the part where I took a pay cut on purpose.

What You'll Learn:

  • Why getting to $250K takes far fewer extra events than you think (and the exact number it does take)
  • What your business really keeps from an $800 booking once you stop doing every job for free • The first move I'd make, and why everything else on the list breaks without it
  • How fast to raise your prices, and the jump that sends people running back to their old rates within months • The contact form change that now does the job of a 40-minute phone call
  • What your close rate says about whether clients see you as a commodity
  • Why I'd add corporate before a second booth, a second city, or a second anything
  • The decision that let me leave my full-time job in 2017, and the three places I had to get free first • A $900 event that can out-earn a $4,000 one
  • Two numbers I'd track every month for the next year if I were in your seat Mentioned in this episode:
  •  Thrive (The Founder Path, the Photo Booth Pricing Blueprint and Pricing App, The C.A.T. Wedding Method, The Corporate Hustle, templates, and coaching calls): https://photoboothmastery.catalinabloch.com
  • Episode 36, Weddings Fund It. Corporate Grows It.: https://youtu.be/T3whdBp7aW0
  • Tell me your real average booking value on Instagram: https://www.instagram.com/photoboothmastery

Your Next Steps: