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Is your business failing or evolving?

I used to think my business was a photo booth company. Turns out it was never really about the booth at all.

If you asked me twelve years ago what my business would look like today, I'd have told you we do weddings and we're a photo booth company. That's it. That's all I could see. Today we're an experiential marketing and brand activations company, and we're in the middle of pivoting again toward permanent installs. The name barely changed. Everything else did.

I want to talk about this because I think a lot of you are sitting on a business you've already outgrown, and instead of calling that progress, you're calling it failure. You've got a version of the business memorized in your head, and you're so attached to it that you can't see what's actually trying to happen right in front of you.

In this episode I walk you through every pivot my business has gone through, the ones I chose and the one that got forced on me, why splitting my brands was one of the smartest moves I made, and how to tell the difference between a real opportunity and just being bored.

What You'll Learn:

  • Why I split my wedding brand and my corporate brand, and what happened when I stopped trying to talk to both buyers in one place

  • The exact three signals I use to tell if a new direction is a real opportunity or just me getting restless

  • Why "maintenance mode" isn't the same as giving up on a revenue stream

  • The famous companies that started as something completely different before finding what actually made them money

  • A simple two-sentence exercise that will show you exactly where your business is already headed, whether you've decided that or not

Mentioned in This Episode:

  • Illuminate, Cat's application-only creative retreat for founders, happening in Miami this October: https://illuminatecreative.live

  • Follow along and share your two sentences: instagram.com/photoboothmastery 

Your Next Steps:

Apply to join us at Illuminate: https://www.illuminatecreative.live/application-form

Work with Me: https://bit.ly/POD-Site2

Follow along and share your two sentences: https://instagram.com/photoboothmastery