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7 figure booth owner, manufacturer and software developer. Meet Steve

 If you've ever used a piece of software that's more powerful than it is intuitive, something that takes real time to learn but rewards you once you know it, you've probably used Breeze at some point. And today's guest is the reason it's gotten more accessible without losing that depth.

Steve Bliesner is the founder of Hey Okay, formerly known as Photo Booth Guys in Australia and the UK, and he's been in this industry for over 16 years. He's built photo booths out of timber and aluminum, manufactured the gorgeous Art Series booth, launched an audio guestbook brand during COVID that became a seven figure business on its own, and eventually bought Breeze, the photo booth software he'd used and loved for over a decade. Steve gatekeeps nothing. If you've ever caught him speaking at Photo Booth Expo or BoothCon, you know he hands over the playbook every single time.

This conversation goes deep into what it actually looks like to build a business for 16 years without ever really stopping to catch your breath. Steve talks about starting as a wedding photographer looking for an add-on service, the mistakes he made scaling into new cities, why he's never been a fan of white labeling, and the hard truth about why most photo booth businesses aren't worth much when it's time to sell. Then we get into the story behind buying Breeze, why the plan was never to make it "easy," and what's coming for Breeze users this year.

What You'll Learn:

  • Why Steve started as a wedding photographer and how that shaped the way he built his photo booth business
  • The real story behind manufacturing the Art Series and why he eventually stopped making his own booths
  • How his dad passing right as COVID lockdowns hit led to two separate seven figure product lines
  • Why "if you saw it at the expo, you missed the window to make real money on it"
  • The scaling mistake Steve says he'd change if he could do it again
  • Why most photo booth businesses have almost no resale value, and what actually makes one sellable The story behind buying Breeze from its original founders, and why he never planned to make it the "easiest" software in the industry
  • What's coming from Breeze at Illuminate in Miami this October

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