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More Events isn't the Goal. Profit Is.

In 2022, we ran over 500 events, crossed seven figures in revenue, and I sat in my kitchen at the end of that year looking at the numbers, looking at the calendar, and wondering how my body got this tired.

I had built something I was proud of. And the cost of running it that hard was catching up with all of us.

That year changed how I think about growth. Because somewhere along the way, I had convinced myself that a packed calendar was proof the business was working. It took almost breaking my team to realize it wasn't.

This episode is about the math, the mindset shift, and the actual moves I made after that. In 2025, we ran 100 fewer events than we did in 2023, and made 25% more revenue. That's not a lucky season. That's a decision. And in this episode, I walk through exactly how it works and what it takes to get there.

If your calendar is full but something still feels off, this one's for you.

What you'll learn in this episode:

  • Why event count is a vanity metric and what number actually tells you how your business is doing
  • The three questions to ask about every event on last year's calendar
  • What cutting the bottom 20% of your business actually means and how to do it without panicking
  • Why a price increase is a campaign, not an email — and the exact phases of how to run one
  • What moving up the market looks like in a real photo booth business, for both weddings and corporate
  • The emotional side of doing less — and why the fear that shows up isn't telling you the truth
  • Three specific things to do this week to start shifting the trajectory

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