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The One Activation at Coachella Already Sending Us Phone Calls

Do you know what your clients are going to be asking for six months from now?

 

I do. And it started with me sending my friend Zach to run around Coachella with one job: grab samples from every photo and video activation he could find.

 

Here's why this matters. Whatever big brands are spending their experiential marketing budgets on at festivals like Coachella is exactly what's going to show up in your clients' requests next year. Every time. And this year had some genuinely impressive stuff, some head-scratchers, and one activation that is already generating phone calls to my business right now.

 

In this episode I'm walking through every activation Zach captured, breaking down what worked, what missed, and what you need to start paying attention to. From overhead look-down booths to lenticular prints to branded key chain stations, this is your trend report for the year ahead.

 

What you'll learn in this episode:

  • Why Coca-Cola had the most underwhelming activation at Coachella and what it teaches you about output quality
  • How two brands used the exact same look-down booth concept and got completely different results
  • What made White Claw's enclosed overhead booth one of the best executions of the day
  • The one activation already generating real phone calls for my business (and why your existing equipment can probably do it)
  • Why lenticular prints are not slowing down and how Pinterest used them at their activation
  • How Miniverse built a set that made people feel like they were stepping into a miniature world
  • Why tangible outputs are where the photo booth industry is heading
  • How your DSLR booth can offer far more than you think without buying anything new
  • Why corporate is the next massive wave for photo booth businesses and why now is the time to get ready

 

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