He hit seven figures and didn't love it.
There's a version of success that looks great on paper and feels like a trap in real life. Aldo from I Touch XP has been in this industry for 16 years, worked the Super Bowl five times, activated for Beyonce's tour across 22 cities, landed Disney as a client after Coachella, and crossed seven figures in revenue. And then he scaled back. On purpose.
This episode is for the founder who thinks scaling always means going bigger. Because Aldo is proof that sometimes the most powerful move is getting really, really clear about what you actually want and building toward that instead.
I sat down with Aldo at PBX and we got into all of it. His journey from wedding videographer to seven-figure corporate experiential operator. The moment he realized he had to choose between weddings and corporate (and why he chose corporate, hard). The philosophy behind why he calls his setup "controlled chaos." The hiring struggles he still hasn't fully solved. And why he hit a million dollars and then... didn't love it.
This is one of those conversations where every answer gives you something to think about. Aldo doesn't run his business the way you'd expect. He doesn't have a fancy website driving his leads. He doesn't automate much because every single project he does is custom-built from scratch. He travels 80% of the time. He flies first class because a one-day project is actually a three-day project when you account for travel, and he prices accordingly. He is, by every measure, doing this his own way.
And it's working.
What You'll Learn:
- Why Aldo chose to go all-in on corporate and completely dropped wedding videography (and why he thinks trying to do both splits your resources and your identity)
- How he thinks about pricing for travel, custom builds, and one-of-a-kind activations that no one else can replicate or price-match
- The "inspire, don't sell" philosophy he uses on sales calls and why it turns his clients into advocates who sell him to their bosses
- What happened when he hit seven figures and why he scaled back the year after
- Why he believes relationship-building is the entire foundation of a corporate business and what that actually looks like in practice
- His honest take on the hiring struggle, letting people go, and what he wishes he could learn right now
- The "lipstick on a pig" strategy he uses to elevate any activation and keep clients coming back
- What advice he'd give to wedding booth owners who want to move into corporate (and why he thinks if you can sell a $2,800 wedding booth, you can sell a $100K experiential)
- His one piece of advice for standing out in any market: offer something no one else has, and they can't price-match you
