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The Wedding Market Hierarchy Nobody Talks About

If you've ever wondered why your wedding inquiries aren't converting, this episode is your answer.

Here's the truth: saying you "do weddings" tells potential clients absolutely nothing. It's like running a restaurant and saying you serve "food." Cool. So does everyone else.

The wedding industry isn't one big market. It's a hierarchy of five completely different tiers, each with their own clients, expectations, and rules. A $15,000 backyard wedding and a $250,000 luxury estate wedding aren't the same business. They're not even in the same universe.

And yet, most photo booth companies are trying to market to all of them at once. Budget couples think you're too expensive. Luxury couples think you're too cheap. Nobody knows where you actually fit, so nobody books with confidence.

In this episode, Catalina breaks down the five-tier wedding market framework and shows you exactly how to identify which tier you're accidentally attracting right now—and more importantly, how to strategically position yourself for the tier you actually want to serve.

This is the exact framework she used to build a multiple six-figure wedding division that runs on automation, attracts dream clients, and requires zero convincing or negotiating.

What You'll Learn:

  • The 5 tiers of the wedding market and what makes each one fundamentally different
  • Why "affordable" and "best deal" language is killing your ability to attract premium clients
  • The exact positioning shifts that signal to luxury couples you're their vendor
  • How to audit your portfolio, pricing, and partnerships to stop attracting the wrong tier
  • Why trying to serve all tiers keeps you stuck with thin margins and constant negotiation
  • The homework to do this week to start repositioning for your target tier

Your Next Steps: