The Pricing Mistakes Nobody Taught You to Avoid
You've been pricing wrong this whole time. And I'm not talking about mindset, I'm talking about actual math.
Let's get real. When you started your photo booth business, nobody handed you a pricing playbook. So you did what everyone does, you googled it at 2 AM, copied what other companies were charging, and hoped for the best.
You looked at your costs, added a little on top, and crossed your fingers. Your brain was just trying to find the easiest answer. And that makes sense when you're starting out.
But here's the brutal truth: that instinct, that "easy answer" your brain defaulted to? It's probably wrong. And it's costing you tens of thousands of dollars every single year.
Because pricing a creative service isn't like pricing a product. It's not cost plus markup. It's not your desired income divided by the number of events you want to do. Those formulas work for physical products. They don't work for what we do.
And the worst part? Most of us don't realize we're using a broken formula until we hit six figures, we're fully booked, posting wins on Instagram, and wondering why we're still broke.
So today, I'm breaking down the five biggest pricing mistakes that six-figure photo booth founders make. These aren't soft mindset issues. These are concrete, tactical mistakes in how you're calculating your price. Mistakes your brain defaults to because you were never taught how to price the right way.
What You'll Learn:
- Why charging based on guest count is leaving thousands on the table (and what to base your price on instead)
- The hidden costs you're forgetting when you price by the hour (spoiler: it's not just your time at the event)
- What anchor pricing is and why not having it means you're making up numbers every single day
- Why your expertise is worth more than you think (and how to actually price for it)
- How to stop obsessing over what other companies charge and start focusing on your own value
- The exact framework for calculating your true costs (not just your obvious ones)
- What to do when clients compare you to companies charging a third of your price
This episode will make you rethink everything about how you price your services. And if you recognize yourself in even one of these mistakes, you're about to find out exactly how much money you've been leaving on the table.
Resources Mentioned:
Join the Monthly Coaching Call - January 26th: https://photoboothmastery.catalinabloch.com/offers/mBozxsWy/checkout
Your Next Steps:
Work with Me: https://bit.ly/POD-Site
Join Photo Booth Mastery Hub: https://bit.ly/POD-Hub
Connect on Social: https://www.instagram.com/photoboothmastery
