ABOUT RESOURCES HUB BLOG GET MY EMAILS BOXING DAY SALE
LOG IN

Why Charging More Won't Fix Your Business

You're undercharging. And no, it's not because you lack confidence or don't "know your worth." That's what everyone tells you, right? Just charge more. Believe in yourself. Fake it till you make it.

But here's the truth: undercharging isn't a mindset problem. It's a systems problem.

In this episode, I'm breaking down the real reasons photo booth owners leave thousands of dollars on the table—and spoiler alert, it has nothing to do with your self-esteem. It's about unclear offers, fear-based pricing structures, and a complete failure to communicate the actual value you're delivering.

I've seen this pattern play out hundreds of times. Business owners who are talented, experienced, and delivering exceptional work... charging basement prices because they don't have the infrastructure to support premium pricing. They're winging it with every quote, guessing at numbers, and hoping clients will say yes.

That stops today.

You'll learn exactly why you're stuck in the undercharging cycle and—more importantly—how to break out of it. We're talking about the difference between selling "a photo booth" versus selling a branded experience that drives ROI. We're talking about productizing your offers so clients can actually understand what they're buying. And we're talking about why premium clients aren't rejecting you because of price—they're rejecting you because you're not speaking their language.

This isn't about charging more just because. It's about understanding what you actually deliver, building offers that reflect that value, and positioning yourself so the right clients understand why you're worth it.

What You'll Learn:

  • Why "just charge more" advice is complete garbage and what's actually keeping you stuck at low prices
  • The three real reasons photo booth owners undercharge (hint: none of them are about confidence)
  • How unclear offers are costing you thousands per booking without you even realizing it
  • The difference between selling "a photo booth" and selling client transformation
  • Why premium clients ghost you after seeing your pricing (and it's not because you're too expensive)
  • The exact framework for structuring offers that justify premium pricing
  • How to stop competing on price and start competing on value
  • Why your pricing needs to be backed by systems, not just courage
  • The ROI conversation that makes corporate clients stop caring about your price tag
  • How to move from reactive quoting to strategic pricing that scales your business

Resources Mentioned:

Your Next Steps: