CEO or Chief Everything Officer? Yeah… We Gotta Talk.
If you're running a six or multi-six-figure photo booth business but still doing everything yourself—from packing gear and chasing down staff to answering every client email—this episode is your wake-up call. You're not the CEO. Not yet. You're the Chief Everything Officer. And that title comes with stress, resentment, and a ceiling you can't scale past.
I know this one stings a little. But I say it with love because I've been there. I lived there. I thrived there for way too long. I was the one designing overlays at midnight, testing equipment whenever I could find a minute, writing follow-up emails from my desk during lunch breaks at my corporate job, and replying to inquiries while at brunch with my family on Sunday mornings. I was the engine, the wheels, the gas, and the GPS—all fueled by gut feeling.
And I kept telling myself, "It's fine. It's just what it takes."
Spoiler alert: it's not.
What got you here won't get you to the next level. Most of the time, you've built something amazing but trapped yourself inside of it. This episode isn't meant to make you feel like a failure—because you're not. You're probably booked solid. You've got leads. You're making amazing money. But you're also tired, anxious, stretched thin, and maybe a little resentful of the business that was supposed to give you freedom.
Deep down, you know this isn't sustainable. Not physically, not financially, not emotionally.
In this episode, I'm walking you through the invisible trap so many founders fall into: building a business that only works if you are doing everything. I'll break down why success often feels like punishment at this stage, and how the very hustle that got you here is now the thing keeping you stuck. You'll hear real talk about control, fear, and the sneaky ego boost that comes from being the one who "does it all."
But more importantly? You'll learn exactly how to break out of it. Because you don't need another late night. You need leverage. You need systems. You need to start building something that works even when you're not glued to it 24/7.
What You'll Learn:
- Why doing it all yourself is no longer the flex you think it is
- The paradox of growth: why being fully booked doesn't mean you're scalable
- How control and ego sneak in and stall your growth without you realizing it
- What's actually keeping you stuck (hint: it's not your team)
- The five-step framework to start replacing yourself in the areas that drain you most
- Why perfectionism isn't about doing it your way—it's about defining the outcome
- How to shift from "Chief Everything Officer" to real CEO language and mindset
- Why time freedom isn't just about rest—it's a profit multiplier
This episode is your permission slip to stop glorifying overwork and start building like a real CEO. You'll walk away with clarity, confidence, and a step-by-step plan to start getting out of the weeds without breaking the business you've worked so hard to build.
Your Next Steps:
Get the profit calculator and see if you are profitable: https://photoboothmastery.catalinabloch.com/the-photo-booth-pricing-blueprint-profitability-cheat-sheet
Work with Me: https://www.photoboothmastery.catalinabloch.com
Connect on Social: https://www.instagram.com/photoboothmastery
