Black Friday used to be a day.

Now it’s a month.

A quarter.

An identity crisis with discount codes.

Your inbox is packed.

Your browser has 12 tabs open.

And you’re one promo code away from buying a matcha whisk…

even though you don’t drink matcha.

If that’s how this season feels, same.

But I’m approaching it differently this year.

And if you’re serious about scaling, not just staying busy,

you should too.

I’m not shopping for dopamine.

I’m shopping for direction.

Every year, my company has one goal.

Everything I buy, especially right now, has to line up with that goal.

If it doesn’t move me closer, it doesn’t make the cut.

Here’s what I am buying this year:

Backup gear

Not glamorous.

Completely necessary.

My Amazon cart is full of spare cables, batteries, mounts, backups for my backups.

Check my IG stories, I'll be sharing good deals as I find them.

Software + subscriptions

The stuff I already use.

Now’s the time to lock in the annual plan.

That alone can save you hundreds over the next year.

Courses + education

December and January are deep work months.

That’s when I rebuild systems, rework offers, get quiet, and go strategic.

It’s when I build the machine, not just run it.

Comfy-but-cute clothes

I want to feel good when I lead.

When I show up for installs.

When I’m on calls.

Style and comfort can coexist.

Workout gear

Now that I’m actually going to Pilates?

Time to stop dressing like I might quit.

Booths

Black Friday is the best time to buy.

Cabina? Already invoiced.

Guac? Sitting in my cart.

We’re booking more video activations than ever, and Guac is hands down the most versatile booth for hybrid photo and video work.

But hold up.

Because this is where I see people go sideways...

Stop buying different booths just to “switch it up”

I get these DMs constantly.

“I can't decide if my nest booth is X or a Y?”

My immediate reply back is WHY ARE YOU CONSIDERING EITHER.

The answer is usually - No.

Not unless you’re offering a completely different experience.

Not unless you’re upgrading from DIY.

Otherwise, you’re just making your business harder to scale.

More booth types =

More training.

More confusion.

More 3am tech support calls from your team.

More chaos you don’t have time for.

If you’re already using Guac, stick with Guac.

If you run with Icon, get another Icon.

The more consistent your setup, the easier it is to train, delegate, and automate.

Your booth shell doesn’t need variety.

Your offer does.

Your client experience does.

Your brand does.

Your operations need one thing:

Simplicity.

So if your cart’s full but your head is spinning, pause.

Ask yourself:

→ What’s the actual goal for my business in 2026?

→ What purchases move me closer with less chaos?

That’s your filter.

You don’t need everything.

You need the right things.

The ones that support the version of your business you’re building, not the one you’re outgrowing.

And yes, I’ve got something dropping for Black Friday.

It’s not about savings for the sake of savings.

It’s built for founders ready to step out of the Chief Everything Officer seat…

and into CEO-level growth.

More on that soon.

For now

Shop with vision.

Buy with purpose.

Build something that doesn’t need you 24/7.