If you’ve been feeling a little down lately, questioning the world, the headlines, the future of your photo booth business, you’re not alone. And I’ve got some good news.

Yes, the news is noisy. Yes, people are cautious with spending. And yes, the economy is making everyone second-guess everything. But no, that does not mean your business is doomed.

Let’s zoom out.

People are still dropping THOUSANDS to watch grown men lip-sync at The Sphere. 

Seriously. Thousands.

For nostalgia and a vibe.

The truth? People are still spending, just more intentionally. And when you understand what they value right now, you can pivot your business to meet them there.

So what does that mean for you?

Private events (like weddings) aren’t about price, they’re about perceived value. Couples want to feel like they’re getting more for their money. So if you want to raise your rates (and you should), go for it. But bundle in physical or audio guest books, keepsake prints, etc... Show them that they’re getting entertainment, favors and a memory capsule all in one. That’s value.

Corporate clients? They're thinking about ROI. They care less about the bells and whistles and more about the data, the branding, the outcomes. Instead of selling the features of your booth, lead with the results. Emails captured, trackable engagement, audience insights, brand exposure. Want to close more B2B deals? Speak their language.

And here's the kicker. The booths that keep doing what they’ve always done are the ones that are struggling.

But the ones making small, intentional shifts in how they position, price, and present their services? Those are the ones still booking premium events, even in uncertain times.

So if you're feeling stuck or spinning, breathe. 

You don’t need to overhaul everything. You just need to tweak your message to match what your audience needs to hear right now.

Start by asking: “What problem am I solving today?”

Because when you speak clearly to that, you become the only choice, not the cheapest one. 

You got this.

Cat